A Seoul Retail Destination Finds Inspiration in the City’s Streets – Azure Magazine


As online spending continues to surge, Hyundai Department Store Group (once owned by the same family as the carmaker) is providing something that digital markets can’t: sensory experiences designed to entice.

On the third floor,
canary-yellow cubbies are
cut into walls of tufted
chrome, while skeletal
rails are suspended by a row of blue ribbons.

Commissioned to envision 9,552 square metres across three floors in the retailer’s new Seoul flagship, Toronto interior design firm Burdifilek set out to create what co-founder and creative director Diego Burdi describes as “the essence of interesting retail,” defined by a sense of exploration and discovery. The studio found its inspiration in the surrounding metropolis….





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