Dorai Home Welcomes Alicia DeFinis as New Chief Executive Officer


Former Walker Edison, Walmart and Amazon govt hired to direct marketing techniques and push omnichannel operations for the up coming period of progress in fast-escalating business

SALT LAKE Town, UT –Information Direct– Dorai Home

Dorai Household, a top developer of eco-chic home goods that support reduce mould with fast-drying materials, currently introduced it has appointed retail leader, Alicia DeFinis, as its Main Executive Officer. In this new job, DeFinis will aid scale Dorai Home’s operations in 2022 and over and above by means of the expansion of its group as properly as the introduction of new industry channels and modern merchandise. The company’s founding partners, Jason Klug and Kelsey O’Callaghan, will continue to be on the Board of Administrators and will continue to spouse on long run item design and style and production via Klug’s corporation, Klugonyx.

Alicia DeFinis, CEO of Dorai Home

Alicia DeFinis, CEO of Dorai Dwelling

“We are absolutely thrilled to welcome Alicia as the initially CEO of Dorai Dwelling,” said Jason Klug, CEO and founder of Klugonyx and Dorai Residence co-founder and President of the Board of Administrators. “Her spectacular track history of driving innovation throughout several retail platforms will profit the whole Dorai crew, as well as our shoppers. We are self-confident she’ll carry on to direct the enterprise with a distinct concentrate and help increase Dorai as it enters into untapped markets.”

With more than a 10 years of practical experience in the retail and e-commerce industries, DeFinis most lately served as Vice President of Lover Development at Walker Edison (a Blackstone Company), the place she was dependable for their North American associate ecosystem together with development, channels, gross sales, and onboarding. Prior to signing up for Walker Edison, DeFinis held various positions at Walmart Market as very well as senior positions at both of those Amazon and Pure Storage.

With a continued 300 p.c year-more than-year development due to the fact the founding in 2018, Dorai Residence aims to come to be a $100 million greenback model in the up coming three to 5 a long time with DeFinis’s lead in omnichannel income strategy into new world wide marketplaces.

“I’m humbled and honored to acquire on the function of CEO at Dorai Property,” stated Alicia DeFinis, CEO of Dorai House. “The company’s continued momentum is astounding and I look ahead to having Dorai’s vision of turning into the major eco-stylish household model offering thoughtfully intended housewares to the upcoming stage of expansion.”

DeFinis holds a bachelor’s degree from Drexel University’s LeBow Higher education of Organization. She currently resides in Utah with her spouse.

DeFinis will be attending The Global Ecommerce Acceleration Summit 2022 in Salt Lake Town, Utah, from June 15-16, 2022. To timetable a meet up with and greet, you should access out listed here.

About Dorai Property

Dorai Dwelling, eco-chic residence products and solutions that assist avoid mildew with immediate-drying materials, is a swiftly developing D2C manufacturer that produces thoughtfully built housewares manufactured of eco-pleasant materials that dry instantaneously. Dorai items are designed from Diomat®, Dorai’s instant-drying engineering that brings together the dampness-banishing houses of diatomaceous earth with recycled paper fibers—a natural, eco-friendly way to avoid mold. Dorai Dwelling was began in 2018 by two founders with operational knowledge that has enabled 300% YOY expansion. The company is headquartered in Salt Lake City. Understand much more at

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Dorai Home

Sara Reister

+1 215-896-3243

[email protected]

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